Press for bubly

Led the industrial design for “Press for bubly,” a connected promotional product developed in collaboration with engineering, marketing, and print partners, alongside PepsiCo. Inspired by the “press for champagne” trend, the device integrates LTE and GPS technology to deliver a seamless, one-touch user experience. The design balances playful brand expression with real-world functionality, translating a social media moment into a tangible, scalable product experience.